brand strategy and visual identity design services

Custom Brand Design

An in-depth and imaginative process that gives you a complete visual branding system. Connect with your audience and communicate the unique expertise that powers your business.

Whether you’re a large organization in need of a unified visual presence, or a new business trying to be taken more seriously, you’ll get what you need to clarify your marketing, carve out space in your industry, and build a loyal audience.

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Your Vision, Made Visual

I designed this service to give you a complete brand identity that both guides and adapts to the growth of your business. This visual system will help you show up on any marketing platform with confidence, clearly communicate your offer, and turn strangers into raving fans of your brand.

Curious what’s included? Here are the highlights:

  • 2-hour Brand Clarity Workshop, where we’ll uncover the key attributes that will make your brand stand out.

  • Researched Brand Strategy Presentation that lays out a plan for how your brand can show up uniquely and connect with the right people.

  • Creative Direction for brand colors, typography, photography, illustration styles, layouts, and more to create a distinct visual identity system for your brand.

  • Responsive logo suite with all the variations you need to keep your branding consistent and recognizable across print and digital use.

  • Comprehensive Brand Guidelines to ensure anyone on your team can put your brand into action.

  • Print & Digital Graphic Templates with your new brand identity, all ready for you to customize yourself.

Your Brand Designer & Creative Partner

I’m Casey, a designer and strategist who focuses on impactful brand design for business owners who want to simplify their marketing efforts, build a name around their expertise, and ultimately spend more time on the passion that got them into business in the first place. I’ve combined my directing background with years of experience in marketing to bring tangible visual storytelling tools to each one of the clients I serve.

If you’re starting to notice:

  • A lack of clarity on how to grow your current operations in a way that supports how you actually want to spend your time.

  • An audience/following that’s not the right fit for what your business provides.

  • Feeling “held back” or embarrassed by how your brand currently looks.

  • High competition in your space, increasing the difficulty of setting your brand apart.

My process can give you:

  • A clear roadmap of aligned business moves, and graphics that support your brand through each.

  • Points of emotional connection with your target audience, emphasized by compelling visuals to help build brand loyalty.

  • Newfound ease in pitching and promoting your business without questioning your messaging.

  • A positioning strategy that highlights what makes your business unique, amplified by a compelling and memorable brand identity.

What It Looks Like To Work Together:

  • We start with Callback’s signature framework to identify the through lines of your brand: what connects your core essence and personality, your current and future offerings, and the people you serve. This ensures that any visual identity decisions we make are in alignment with, and help to further align, every facet of you.

  • I next build out a creative direction for the project that serves as the foundation for all of our design decisions. You will have opportunities to offer feedback at multiple steps, so you can feel confident in your final designs.

  • Once everything is approved, you will receive all of the final design assets for the project, plus tips for how to use them so you can successfully implement your brand on your own.

Services Tailored to Your Brand’s Unique Needs

See what’s possible when your brand fully embodies your vision and goals:

Start Your Project