BRANDING AND PACKAGING DESIGN FOR A HAIR WELLNESS BRAND

LHDC was created in response to the pink tax prevalent in women’s beauty products. The founders set out to first develop a hair vitamin with quality ingredients at a reasonable price, with plans to expand the brand over time. I created an unabashedly feminine brand identity with a flowing water illustration as a metaphor for long and healthy hair. This branding expanded into the bottle label and website sales page, both designed to balance the playful with the professional. Their new website ultimately saw a 800% increase in sales and a substantial increase in time spent on the website.